Turkish retailer Migros about 4 years ago (since 2016) has launched its ‘floating full-service store’, a 40 m yacht called ‘Migros Deniz Market’ (Migros Sea Market) aiming to meet the needs of coastal areas and other boats in Aegean Sea. Operating daily over the summer, until the end of September, in the peak sailing season, the yacht aims to meet the needs of customers in the coastal areas of Fethiye and Göcek between 09:00 and 17:00 and the Fethiye harbor between 19:00 and 22:00. The popular sailing supermarket is a 40 meter/131 feet motor yacht housing the Turkish supermarket Migros with over 172 square meters of shopping space and stocks over 2.500 items, including fresh products (fruits and veggies), meat, bakery and deli goods along with other essential grocery items as well as a range of non-food products. Available to customers 7 days a week it offers privileged services with specially designed sailor uniforms and English-speaking staff. Customers can be brought to the floating store with the boats of Migros Deniz Market or they can gain access to the Migros yacht with their own boats. The location of Migros Deniz Market can be monitored instantly on smart phones and tablets in full compliance with the applications used by seafarers, therefore all sailors or skippers are able, any time, to track easily the location of the yacht. Products are priced the same as those in other Migros stores while you can pay cash or by credit card on board as the boat offers also an ATM service. This development is an innovative and creative way to better meet the needs of shoppers, as well as capitalizing on passing seasonal trade from other boats.
“A ship is safe in harbor, but that’s not what ships are for! “AND…because innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go...compliments to MIGROS for this innovative project that has been successfully implemented!